This image is supposed to represent the thought of women and materialism that is commonly brought along with them. As you can see, the female in this photo has her arms full of merchandise and still is looking through the windows of a store, wishing that she could get more. The store is named "Vanity" which easily portrays the superficial aspect of her wanting more. The common definition of vanity is the excessive pride in or admiration of one's own appearance. The subject of the photo is left wondering if her appearance is "good enough" for the social standards. This photo is meant to be connected to the reading "Inventing The Cosmo Girl," as the writer states, "Expenditures on clothing, cosmetics, and accessories were presented as necessary investments in the construction of a desirable (and thus saleable) self...Other articles...stressed the fluidity of female subjectivity, encouraging reaaders to make themselves over and even construct multiple selves, often to meet the demands and opportunities of prolonged courtship." (Pg. 225) Will society always tell us to focus on our appearance and our materials? When do women get to decide for themselves what is good enough?
I agree with you. I like this message. People in today's society think that the way to be accepted is by having all the right clothes and the "right" brands of these clothes. I know many women and men today that always need to have a certain brand of everything in order for them to feel accepted.
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